https://gdallen.com/design daily 0.75 2025-06-14 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528585581757-LSU6K2V0A0NIU95VWATN/2018_home.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308447898-PW6Z7KCR324IGTGBBFKT/oak_hill_interior.jpg Design Oak Hill Capital | Experiential Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528597825880-EXA6OC1DXK7Q9XIQAE7N/acs.jpg Design American Cooking Society | Visual Identity https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531513297473-KVCYBSGX068VK8D37ZDT/2018_pulitzer_stage2.jpg Design The Pulitzer Prizes | Brand Development https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528601231129-CWMRUUR6Z97NINZDOGHY/2018_sipa.jpg Design School of International and Public Affairs, Columbia University | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528601924729-18KQECTI6QFYJZFGG49G/ce_150_low.jpg Design The Fu Foundation School of Engineering and Applied Science, Columbia University | Experiential Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528728773299-RK1F3XTL9UYS747PSX7Y/2018_bxmc_02.jpg Design Brooklyn Experimental Media Center, New York University | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528837859665-J5LKXSTNNCD3GFD6C1B5/2018_sacs.jpg Design Success Academy Charter Schools | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528839321107-PC0E59JXC94P83SYD6SA/image-asset.jpeg Design Polytechnic Institute, New York University | Brand Development https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840267149-VVQ4ZBP59CFSASI8EQKV/ce-future1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528739060977-G61FDUN3HMDKO8TWA3RE/ce-discovery1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840165358-Q4EUW2ITFKFAFNIH36RB/ce-climate3.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840220313-L4RU0IT9QUQKV8ZRMPWL/ce-discovery7.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840274015-6YCZ6JZCK39LOG67IJ4T/ce-future3.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840246704-IZRCDD6NE4Q1TPIZ5YP5/ce-discovery10.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840306885-FB0VBJQ73PNUJ306R42I/ce-research2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738938441-3XH823YV6WJOGQTDFAED/ce-discovery2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840284555-AKZ24K3BEOBU4ONGBWTA/ce-graphene1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738939355-U2BNRSMJMQVP8TBES3H1/ce-discovery6.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840254522-27NL5UGA1RM9WG47FIEN/ce-discovery22.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840306819-LSC0P4E8MZK5O0JAUWB7/ce-research1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840299659-24UF68Q0ULPD3EZIYI5V/ce-privacy1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738975250-QCN5I38YJF9K5NT8P4PF/ce-discovery5.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840270274-60XIVZOFWP0MCNLT7ZYB/ce-future2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840294331-46C370KRZ876HSW8PM45/ce-graphene2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840259354-7OOEJIWH52XWM4WYDPKI/ce-ebola.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528842558966-JOA49CHGPTRDO6M0512Q/ce-graphene23.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840276077-YYPXYKT0BGEF2GX2293M/ce-future4.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738975125-TYP2Q3NGZ7EHMEIID1IL/ce-discovery4.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840183591-4XYZL8KXFXQMUIB4ILXR/ce-dean1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840223061-Y5WH3UXDXDKLEIPHYPK8/ce-discovery9.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738863084-BX3Z9RM2AISAB9MJRPGU/ps-1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840330426-E0ARBMP9LVTVKJ2KQLFP/econ1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738880068-GWJJDNDV6XZD7Q8P8HUA/cp-1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738880123-QW6VMR538OBA4B5E15WQ/cp-2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549941855384-VT9PP3FE264F1QS0LYBH/gdallen-american_history_unbound_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549941947125-JJARQMZJ59O8JQJWII3Q/gdallen_everest_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1740534356511-S3I21V1PZ4HK31GO64A6/climatetech.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942086535-MKHQ7V7IOS4UCN971SEI/gdallen_ispy_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942110451-XKFFYVPL756F40WG2IH3/gdallen_acs_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942156161-ELYMW87METAEFHPTQ2AD/gdallen_halfprice_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942297811-THEODYWLK7G2HHQUCVPQ/gdallen_youturn_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942011694-VR8R2VFAHK74JJCZPDST/gdallen_maw_tm2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513064-L83X53R2WOKDB4XARB3S/ca.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513104-5AY0H3UOEFJJ7FBB8Y7U/gdusa.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513757-UKZLC2IUJZ2TYHAVWO5H/graphis.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513890-917QCDXAPHY02YIYJY0R/w3.png Design https://gdallen.com/columbia daily 0.75 2024-09-28 https://gdallen.com/coach daily 0.75 2024-10-29 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822566309-U45IVJBKMDZERLM2TOW1/Figure1.gif Coach Source: The Wall Street Journal https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822689755-PEB29EGF5J9V6AID83S2/coach_figure_02.gif Coach *Respondents reacted to Coach 1941 launch ads and Fall 2016 preview images. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822740773-HPYWVNGX60UH9PI4AQU2/coach_figure_3.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822763845-OXXSA8BSCQVH0FH6DW2P/coach_figure_4.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822807976-Q4CL4SJ7JWARQ5UE8II3/coach_figure_5.jpg Coach *Nonowners were defined as FFBS consumers who did not own a Coach product. Lapsed Users were defined as FFBS consumers who owned Coach, but had not made a purchase in the past 12 months. (Users had made a purchase in the past 12 months.) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822876003-RFKS9CNZ4FFEI4ZSN5YL/coach_figure_6.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822907632-LDTH8789GTMQZ5SVAN05/coach_figure_7.jpg Coach *Users made a Coach purchase in the past 12 months, whereas Nonusers had not. Nonusers were comprised of Nonowners and Lapsed Owners. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822959255-2W0SPO7OS3XC5NLW6ZJO/coach_figure_8.jpg Coach *Respondents were asked, “How important are each of the following to you when shopping for a new handbag?” Respondents were given 17 options to choose from. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532823607382-KM6ZV0DRP17SX8ZGLO53/coach_figure_9.jpg Coach *Note: “Perfect For Everyday” and only “For Special Occasions” could have been categorized in both the Suitability and Usage categories. Therefore, “Perfect For Everyday” and “For Special Occasions” were included in both of those categories, even though the information was redundant. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533432728149-RKRQ9LMNF8N7HX377BRM/coach_figure_10.png Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533432749403-VL0LDMZRRBAD0UYNREC7/coach_figure_11.png Coach *By shifting perceptions of Coach toward being perceived as “unique”, the strategy would also be moving it down the Y axis toward “stylish” and down the X axis toward “luxury”—and eventually out of the old fashioned/affordable quadrant all together. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533580614382-D417J4TIUU4I2O9EK0J3/coach_figure_12.png Coach Coach (A) was established in 1941—compared to Michael Kors (B; est. 1981), Kate Spade (C; est. 1993), and Tory Burch (D; est. 2004). Coach is at least 40 years older than its three primary competitors. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533580745076-T8GKW8UT135Y3995ECEH/coach_figure_13.png Coach The attributes in common among the brand (A), target audience (B), and competition (C) informs the message (D). The Coach brand is known by the target audience for being longstanding and authentic, the target audience is known for confidence and uniqueness, and the brand within its competitive set for having the most experience. Coach 1941 is “Uniquely Inspired By Experience”, which is a shared value with the consumer that only Coach 1941 can make within its competitive set. https://gdallen.com/gda daily 1.0 2025-06-14 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528844198251-S56ENTRKWHROVAVT2LTD/2018_pulitzer_zoom_day2.jpg GDA https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1720122417600-7AM8SHQAVFX4RSIKB7JZ/homepage_oh2.jpg GDA https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/4f7ef4bb-fe8d-49fd-9004-6ff7ea76e9b1/photochemical_reactor.jpg GDA https://gdallen.com/new-index-1 daily 0.75 2024-11-02 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528844198251-S56ENTRKWHROVAVT2LTD/2018_pulitzer_zoom_day2.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg New Index https://gdallen.com/cases daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865226651-EP79B71AEC1IS5V87M61/2018_pulitzer_gobo.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533405271471-SNQMBZNQNMYJV9HC0QRY/pulitzer_figure_5.png Cases *Each rectangle represents one annual Pulitzer Prize announcement. In 2018, the primary brand symbols being used were the Gold Medal (A) and the centennial trademarks (B). After the 102nd Pulitzer Prizes, the updated trademark (C) would have been introduced as well. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533073177322-PC4B3ZI6PPGG03O0Q7UU/pulitzer_figure_4.png Cases *Each solid black sector represents one annual Pulitzer Prize announcement. After the 102nd Pulitzer Prizes, the updated trademark (C) would have built up one year of brand equity, compared to three years for the centennial trademarks (B)—and 101 years for The Gold Medal (A). (The Gold Medal was designed in the second year of the Pulitzer’s existence.) Rather than exist in isolation, the updated trademark needed to comport with these other symbols—rather than undermine their brand equity. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556418214116-I5R0MU9O25IO8RW7SNZ9/pulitzer_figure_3.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004084773-YGTR3DHYZ1KIMQK2HYV4/pulitzer_figure_9.jpg Cases Rows correspond with office oversight. Arrows stand for document progression. In the previous year, native format files were passed back and forth between partners and quality assurance review redundancies were unnecessarily multiplied https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004157110-EP6L8VA9CAHRUPL7SEM5/pulitzer_figure_10.jpg Cases Rows correspond with office oversight. Solid lines stand for document progression, and dashed lines stand for partner input points. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532020549476-9OT4PCSIQKWK0A53UCNY/pulitzer_figure_3.jpg Cases *The image file icons marked “X” represent an undisclosed number of false content files that were generated and interspersed with usable imagery assets. Each image file icon that is marked with a “moon and terrain” image represents three usable files. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533331168219-R68JBYYD0IRJOJQWORBF/pulitzer_figure_6.png Cases *Contrast ratios are included on the third, fourth, fifth, and sixth columns. Note: WCAG Level AAA requires a 4.5:1 contrast ratio or higher for larger text and at least 7:1 for smaller text. The red “X” indicates where text and background color combinations failed both AAA and AA ratings. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556417053348-EDQ2U3YXK6EHM1HO72C2/pulitzer_figure_8.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/16328970-0960-4f41-8a8d-5676a06a6447/pulitzer_book_club.png Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004275797-C9ZIAGUCZ7IS374VFGZZ/pulitzer_figure_8.jpg Cases Each solid black rectangle represents a gold and navy shelf, which was installed on the eastern wall of the office’s entryway. Outlined rectangles visualize the invisible design grid, and the shaded rectangles indicate environmental panels—one for each of the 21 prize categories in Journalism, Letters, Drama and Music. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/18901e64-7ea2-495a-a182-a67ed0fd7787/pulitzer_figure_12.jpg Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/24adff75-acea-4b62-a5e8-901d570a032e/pulitzer_figure_13a.jpg Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gdallen.com/contact daily 0.75 2024-10-30