https://gdallen.com/pulitzer daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/18901e64-7ea2-495a-a182-a67ed0fd7787/pulitzer_figure_12.jpg Pulitzer (Delete) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004275797-C9ZIAGUCZ7IS374VFGZZ/pulitzer_figure_8.jpg Pulitzer (Delete) Each solid black rectangle represents a gold and navy shelf, which was installed on the eastern wall of the office’s entryway. Outlined rectangles visualize the invisible design grid, and the shaded rectangles indicate environmental panels—one for each of the 21 prize categories in Journalism, Letters, Drama and Music. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004157110-EP6L8VA9CAHRUPL7SEM5/pulitzer_figure_10.jpg Pulitzer (Delete) Rows correspond with office oversight. Solid lines stand for document progression, and dashed lines stand for partner input points. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556418214116-I5R0MU9O25IO8RW7SNZ9/pulitzer_figure_3.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532020549476-9OT4PCSIQKWK0A53UCNY/pulitzer_figure_3.jpg Pulitzer (Delete) *The image file icons marked “X” represent an undisclosed number of false content files that were generated and interspersed with usable imagery assets. Each image file icon that is marked with a “moon and terrain” image represents three usable files. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004084773-YGTR3DHYZ1KIMQK2HYV4/pulitzer_figure_9.jpg Pulitzer (Delete) Rows correspond with office oversight. Arrows stand for document progression. In the previous year, native format files were passed back and forth between partners and quality assurance review redundancies were unnecessarily multiplied https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/24adff75-acea-4b62-a5e8-901d570a032e/pulitzer_figure_13a.jpg Pulitzer (Delete) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533331168219-R68JBYYD0IRJOJQWORBF/pulitzer_figure_6.png Pulitzer (Delete) *Contrast ratios are included on the third, fourth, fifth, and sixth columns. Note: WCAG Level AAA requires a 4.5:1 contrast ratio or higher for larger text and at least 7:1 for smaller text. The red “X” indicates where text and background color combinations failed both AAA and AA ratings. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533073177322-PC4B3ZI6PPGG03O0Q7UU/pulitzer_figure_4.png Pulitzer (Delete) *Each solid black sector represents one annual Pulitzer Prize announcement. After the 102nd Pulitzer Prizes, the updated trademark (C) would have built up one year of brand equity, compared to three years for the centennial trademarks (B)—and 101 years for The Gold Medal (A). (The Gold Medal was designed in the second year of the Pulitzer’s existence.) Rather than exist in isolation, the updated trademark needed to comport with these other symbols—rather than undermine their brand equity. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556417053348-EDQ2U3YXK6EHM1HO72C2/pulitzer_figure_8.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg Pulitzer (Delete) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/16328970-0960-4f41-8a8d-5676a06a6447/pulitzer_book_club.png Pulitzer (Delete) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533405271471-SNQMBZNQNMYJV9HC0QRY/pulitzer_figure_5.png Pulitzer (Delete) *Each rectangle represents one annual Pulitzer Prize announcement. In 2018, the primary brand symbols being used were the Gold Medal (A) and the centennial trademarks (B). After the 102nd Pulitzer Prizes, the updated trademark (C) would have been introduced as well. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865226651-EP79B71AEC1IS5V87M61/2018_pulitzer_gobo.jpg Pulitzer (Delete) https://gdallen.com/design daily 0.75 2025-06-14 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531513297473-KVCYBSGX068VK8D37ZDT/2018_pulitzer_stage2.jpg Design The Pulitzer Prizes | Brand Development https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528601231129-CWMRUUR6Z97NINZDOGHY/2018_sipa.jpg Design School of International and Public Affairs, Columbia University | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308447898-PW6Z7KCR324IGTGBBFKT/oak_hill_interior.jpg Design Oak Hill Capital | Experiential Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528839321107-PC0E59JXC94P83SYD6SA/image-asset.jpeg Design Polytechnic Institute, New York University | Brand Development https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528597825880-EXA6OC1DXK7Q9XIQAE7N/acs.jpg Design American Cooking Society | Visual Identity https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528601924729-18KQECTI6QFYJZFGG49G/ce_150_low.jpg Design The Fu Foundation School of Engineering and Applied Science, Columbia University | Experiential Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528728773299-RK1F3XTL9UYS747PSX7Y/2018_bxmc_02.jpg Design Brooklyn Experimental Media Center, New York University | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528837859665-J5LKXSTNNCD3GFD6C1B5/2018_sacs.jpg Design Success Academy Charter Schools | Publications https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840267149-VVQ4ZBP59CFSASI8EQKV/ce-future1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528739060977-G61FDUN3HMDKO8TWA3RE/ce-discovery1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840165358-Q4EUW2ITFKFAFNIH36RB/ce-climate3.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840220313-L4RU0IT9QUQKV8ZRMPWL/ce-discovery7.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840274015-6YCZ6JZCK39LOG67IJ4T/ce-future3.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840246704-IZRCDD6NE4Q1TPIZ5YP5/ce-discovery10.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840306885-FB0VBJQ73PNUJ306R42I/ce-research2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738938441-3XH823YV6WJOGQTDFAED/ce-discovery2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840284555-AKZ24K3BEOBU4ONGBWTA/ce-graphene1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738939355-U2BNRSMJMQVP8TBES3H1/ce-discovery6.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840254522-27NL5UGA1RM9WG47FIEN/ce-discovery22.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840306819-LSC0P4E8MZK5O0JAUWB7/ce-research1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840299659-24UF68Q0ULPD3EZIYI5V/ce-privacy1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738975250-QCN5I38YJF9K5NT8P4PF/ce-discovery5.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840270274-60XIVZOFWP0MCNLT7ZYB/ce-future2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840294331-46C370KRZ876HSW8PM45/ce-graphene2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840259354-7OOEJIWH52XWM4WYDPKI/ce-ebola.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528842558966-JOA49CHGPTRDO6M0512Q/ce-graphene23.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840276077-YYPXYKT0BGEF2GX2293M/ce-future4.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738975125-TYP2Q3NGZ7EHMEIID1IL/ce-discovery4.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840183591-4XYZL8KXFXQMUIB4ILXR/ce-dean1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840223061-Y5WH3UXDXDKLEIPHYPK8/ce-discovery9.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738863084-BX3Z9RM2AISAB9MJRPGU/ps-1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528840330426-E0ARBMP9LVTVKJ2KQLFP/econ1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738880068-GWJJDNDV6XZD7Q8P8HUA/cp-1.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528738880123-QW6VMR538OBA4B5E15WQ/cp-2.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942156161-ELYMW87METAEFHPTQ2AD/gdallen_halfprice_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549941855384-VT9PP3FE264F1QS0LYBH/gdallen-american_history_unbound_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1740534356511-S3I21V1PZ4HK31GO64A6/climatetech.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549941947125-JJARQMZJ59O8JQJWII3Q/gdallen_everest_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942297811-THEODYWLK7G2HHQUCVPQ/gdallen_youturn_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942011694-VR8R2VFAHK74JJCZPDST/gdallen_maw_tm2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942086535-MKHQ7V7IOS4UCN971SEI/gdallen_ispy_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1549942110451-XKFFYVPL756F40WG2IH3/gdallen_acs_tm.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513064-L83X53R2WOKDB4XARB3S/ca.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513104-5AY0H3UOEFJJ7FBB8Y7U/gdusa.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513757-UKZLC2IUJZ2TYHAVWO5H/graphis.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1730503513890-917QCDXAPHY02YIYJY0R/w3.png Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528585581757-LSU6K2V0A0NIU95VWATN/2018_home.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg Design https://gdallen.com/columbia daily 0.75 2024-09-28 https://gdallen.com/coach daily 0.75 2024-10-29 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822807976-Q4CL4SJ7JWARQ5UE8II3/coach_figure_5.jpg Coach *Nonowners were defined as FFBS consumers who did not own a Coach product. Lapsed Users were defined as FFBS consumers who owned Coach, but had not made a purchase in the past 12 months. (Users had made a purchase in the past 12 months.) https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822740773-HPYWVNGX60UH9PI4AQU2/coach_figure_3.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822907632-LDTH8789GTMQZ5SVAN05/coach_figure_7.jpg Coach *Users made a Coach purchase in the past 12 months, whereas Nonusers had not. Nonusers were comprised of Nonowners and Lapsed Owners. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822689755-PEB29EGF5J9V6AID83S2/coach_figure_02.gif Coach *Respondents reacted to Coach 1941 launch ads and Fall 2016 preview images. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533432749403-VL0LDMZRRBAD0UYNREC7/coach_figure_11.png Coach *By shifting perceptions of Coach toward being perceived as “unique”, the strategy would also be moving it down the Y axis toward “stylish” and down the X axis toward “luxury”—and eventually out of the old fashioned/affordable quadrant all together. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533580745076-T8GKW8UT135Y3995ECEH/coach_figure_13.png Coach The attributes in common among the brand (A), target audience (B), and competition (C) informs the message (D). The Coach brand is known by the target audience for being longstanding and authentic, the target audience is known for confidence and uniqueness, and the brand within its competitive set for having the most experience. Coach 1941 is “Uniquely Inspired By Experience”, which is a shared value with the consumer that only Coach 1941 can make within its competitive set. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822959255-2W0SPO7OS3XC5NLW6ZJO/coach_figure_8.jpg Coach *Respondents were asked, “How important are each of the following to you when shopping for a new handbag?” Respondents were given 17 options to choose from. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822876003-RFKS9CNZ4FFEI4ZSN5YL/coach_figure_6.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532823607382-KM6ZV0DRP17SX8ZGLO53/coach_figure_9.jpg Coach *Note: “Perfect For Everyday” and only “For Special Occasions” could have been categorized in both the Suitability and Usage categories. Therefore, “Perfect For Everyday” and “For Special Occasions” were included in both of those categories, even though the information was redundant. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533432728149-RKRQ9LMNF8N7HX377BRM/coach_figure_10.png Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533580614382-D417J4TIUU4I2O9EK0J3/coach_figure_12.png Coach Coach (A) was established in 1941—compared to Michael Kors (B; est. 1981), Kate Spade (C; est. 1993), and Tory Burch (D; est. 2004). Coach is at least 40 years older than its three primary competitors. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822763845-OXXSA8BSCQVH0FH6DW2P/coach_figure_4.jpg Coach https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532822566309-U45IVJBKMDZERLM2TOW1/Figure1.gif Coach Source: The Wall Street Journal https://gdallen.com/gda daily 1.0 2025-06-14 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528844198251-S56ENTRKWHROVAVT2LTD/2018_pulitzer_zoom_day2.jpg GDA https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1720122417600-7AM8SHQAVFX4RSIKB7JZ/homepage_oh2.jpg GDA https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/4f7ef4bb-fe8d-49fd-9004-6ff7ea76e9b1/photochemical_reactor.jpg GDA https://gdallen.com/new-index-1 daily 0.75 2024-11-02 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528844198251-S56ENTRKWHROVAVT2LTD/2018_pulitzer_zoom_day2.jpg New Index https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1528586520090-KYPLNDSAJ6FVBOYHW209/2018_gray_background.jpg New Index https://gdallen.com/cases daily 0.75 2025-06-14 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556418214116-I5R0MU9O25IO8RW7SNZ9/pulitzer_figure_3.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/16328970-0960-4f41-8a8d-5676a06a6447/pulitzer_book_club.png Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004157110-EP6L8VA9CAHRUPL7SEM5/pulitzer_figure_10.jpg Cases Rows correspond with office oversight. Solid lines stand for document progression, and dashed lines stand for partner input points. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/18901e64-7ea2-495a-a182-a67ed0fd7787/pulitzer_figure_12.jpg Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556417053348-EDQ2U3YXK6EHM1HO72C2/pulitzer_figure_8.jpg Cases https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533405271471-SNQMBZNQNMYJV9HC0QRY/pulitzer_figure_5.png Cases *Each rectangle represents one annual Pulitzer Prize announcement. In 2018, the primary brand symbols being used were the Gold Medal (A) and the centennial trademarks (B). After the 102nd Pulitzer Prizes, the updated trademark (C) would have been introduced as well. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533331168219-R68JBYYD0IRJOJQWORBF/pulitzer_figure_6.png Cases *Contrast ratios are included on the third, fourth, fifth, and sixth columns. Note: WCAG Level AAA requires a 4.5:1 contrast ratio or higher for larger text and at least 7:1 for smaller text. The red “X” indicates where text and background color combinations failed both AAA and AA ratings. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532020549476-9OT4PCSIQKWK0A53UCNY/pulitzer_figure_3.jpg Cases *The image file icons marked “X” represent an undisclosed number of false content files that were generated and interspersed with usable imagery assets. Each image file icon that is marked with a “moon and terrain” image represents three usable files. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004084773-YGTR3DHYZ1KIMQK2HYV4/pulitzer_figure_9.jpg Cases Rows correspond with office oversight. Arrows stand for document progression. In the previous year, native format files were passed back and forth between partners and quality assurance review redundancies were unnecessarily multiplied https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533073177322-PC4B3ZI6PPGG03O0Q7UU/pulitzer_figure_4.png Cases *Each solid black sector represents one annual Pulitzer Prize announcement. After the 102nd Pulitzer Prizes, the updated trademark (C) would have built up one year of brand equity, compared to three years for the centennial trademarks (B)—and 101 years for The Gold Medal (A). (The Gold Medal was designed in the second year of the Pulitzer’s existence.) Rather than exist in isolation, the updated trademark needed to comport with these other symbols—rather than undermine their brand equity. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/24adff75-acea-4b62-a5e8-901d570a032e/pulitzer_figure_13a.jpg Cases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004275797-C9ZIAGUCZ7IS374VFGZZ/pulitzer_figure_8.jpg Cases Each solid black rectangle represents a gold and navy shelf, which was installed on the eastern wall of the office’s entryway. Outlined rectangles visualize the invisible design grid, and the shaded rectangles indicate environmental panels—one for each of the 21 prize categories in Journalism, Letters, Drama and Music. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865226651-EP79B71AEC1IS5V87M61/2018_pulitzer_gobo.jpg Cases https://gdallen.com/columbia-cuimc-case-study daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574307885927-Y1PA6N7VZ0T3IL3WWZ3K/columbia_nyp.jpg Columbia Case Study https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574307881599-2PLANKFK2FTR62PGDNDU/columbia_black.jpg Columbia Case Study https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533140560720-62LIDWQZS72X94GZ1L4M/columbia_figure_4.png Columbia Case Study *Medical masterbrand (A), medical center (B), and schools & colleges (C) levels of the brand architecture are included here. Subcomponent layers are not shown. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532544125028-L8N43X1NJZWMRKTCLP8Y/columbia_figure_3.jpg Columbia Case Study *Achieving parity between the medical brand and its parent brand was essential to differentiate the “Columbia” brand name from other “Columbias”, e.g., Columbia Pictures, Columbia Sportswear, Columbia Records, etc. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532821770246-AB9WF4WKQQDFRUEOJLD0/columbia_figure_1.jpg Columbia Case Study *Brand name options A–G are redacted to protect proprietary information. Brand name options in this set were ranked by perceived trustworthiness (1 being the most trustworthy; 5 being the least trustworthy) by three key groups: primary care physicians, certain specialists, and a certain demographic of patients. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532826745929-UBQE8YNFMW7T95IE1A4R/columbia_figure_2.jpg Columbia Case Study *Target audience contact points involve how 1) the press, 2) patients, and 3) employees refer to the brand, as well as how the brand is represented in 4) signage and 5) co-branded communications. The solution would need to accommodate each of the five ways that audiences interact with the brand. For example, the medical brand is sometimes referred to as “Columbia Medical School” by the press, as well as “Columbia University Roy and Diana Vagelos College of Physicians and Surgeons” (The New York Times, Dec. 4, 2017), “Columbia University and NewYork-Presbyterian” (Nov. 16, 2017), and “Columbia University Medical Center” (Oct. 10, 2016). The design and brand strategy needed to consistently represent the medical brandname. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533140698794-X14G0AVM7I7LWR6FNTD3/columbia_figure_6.png Columbia Case Study *The masterbrand trademarks (C) were situated above the name of the medical center in the common signage typeface for both institutions (A) and then placed over the common color for both institutions (B). https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533155875469-PP1JDWX2H1A2QZPGHK3A/columbia_figure_5.png Columbia Case Study *Contrast ratios are included on the third, fourth, and fifth columns. Note: Web Content Accessibility Guidelines (WCAG) Level AAA requires a 7:1 contrast ratio or higher. White text passed on all five background color options; however, black text did not and would have been prohibited in any of the color selection scenarios. https://gdallen.com/columbia-intro daily 0.75 2024-11-02 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1720124062571-HLULUFV0PNZ9WKDM2EYQ/columbia_nyp_zoom.jpg Columbia Intro https://gdallen.com/contact daily 0.75 2024-10-30 https://gdallen.com/case-intro daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865226651-EP79B71AEC1IS5V87M61/2018_pulitzer_gobo.jpg Case Intro https://gdallen.com/pulitzer-case daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315268772-SQEL92KD91748ZT82ZV5/2024_pulitzer_spotify.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1531865243274-FE3XPWUARZI8KRRLUN5M/2018_pulitzer_stage2.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1574308581129-1008I9ZKH4YYG50LGCQI/pulitzer_book.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1729315472199-TDIO596PRHH0M98J9YOB/2024_pulitzer_on_the_road.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1532020549476-9OT4PCSIQKWK0A53UCNY/pulitzer_figure_3.jpg Pulitzer Case *The image file icons marked “X” represent an undisclosed number of false content files that were generated and interspersed with usable imagery assets. Each image file icon that is marked with a “moon and terrain” image represents three usable files. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533331168219-R68JBYYD0IRJOJQWORBF/pulitzer_figure_6.png Pulitzer Case *Contrast ratios are included on the third, fourth, fifth, and sixth columns. Note: WCAG Level AAA requires a 4.5:1 contrast ratio or higher for larger text and at least 7:1 for smaller text. The red “X” indicates where text and background color combinations failed both AAA and AA ratings. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556417053348-EDQ2U3YXK6EHM1HO72C2/pulitzer_figure_8.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/24adff75-acea-4b62-a5e8-901d570a032e/pulitzer_figure_13a.jpg Pulitzer Case - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004084773-YGTR3DHYZ1KIMQK2HYV4/pulitzer_figure_9.jpg Pulitzer Case Rows correspond with office oversight. Arrows stand for document progression. In the previous year, native format files were passed back and forth between partners and quality assurance review redundancies were unnecessarily multiplied https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004275797-C9ZIAGUCZ7IS374VFGZZ/pulitzer_figure_8.jpg Pulitzer Case Each solid black rectangle represents a gold and navy shelf, which was installed on the eastern wall of the office’s entryway. Outlined rectangles visualize the invisible design grid, and the shaded rectangles indicate environmental panels—one for each of the 21 prize categories in Journalism, Letters, Drama and Music. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1557004157110-EP6L8VA9CAHRUPL7SEM5/pulitzer_figure_10.jpg Pulitzer Case Rows correspond with office oversight. Solid lines stand for document progression, and dashed lines stand for partner input points. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533405271471-SNQMBZNQNMYJV9HC0QRY/pulitzer_figure_5.png Pulitzer Case *Each rectangle represents one annual Pulitzer Prize announcement. In 2018, the primary brand symbols being used were the Gold Medal (A) and the centennial trademarks (B). After the 102nd Pulitzer Prizes, the updated trademark (C) would have been introduced as well. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1533073177322-PC4B3ZI6PPGG03O0Q7UU/pulitzer_figure_4.png Pulitzer Case *Each solid black sector represents one annual Pulitzer Prize announcement. After the 102nd Pulitzer Prizes, the updated trademark (C) would have built up one year of brand equity, compared to three years for the centennial trademarks (B)—and 101 years for The Gold Medal (A). (The Gold Medal was designed in the second year of the Pulitzer’s existence.) Rather than exist in isolation, the updated trademark needed to comport with these other symbols—rather than undermine their brand equity. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/1556418214116-I5R0MU9O25IO8RW7SNZ9/pulitzer_figure_3.jpg Pulitzer Case https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/18901e64-7ea2-495a-a182-a67ed0fd7787/pulitzer_figure_12.jpg Pulitzer Case - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b16e5d636099b056a3fb965/16328970-0960-4f41-8a8d-5676a06a6447/pulitzer_book_club.png Pulitzer Case - Make it stand out Whatever it is, the way you tell your story online can make all the difference.